How to use Linkedin Sales Navigator to Generate Leads

If you struggle in business or want to connect with professionals for a suitable job- learn how to use Linkedin Sales Navigator to generate leads

Do you know how to use Linkedin Sales Navigator to generate leads?

Well, if you are not aware, or have not tried yet, Linkedin Sales Navigator is one of the best platforms to generate quality leads.

Linkedin Sales Navigator is a unique tool by Linkedin, which offers a flurry of opportunities to the platform’s users to find the right prospects who are already members of the Linkedin community.

Linkedin Sales Navigator has unique search and filter features that allow you to connect with the people, you should be connecting with.

As a self-employed professional, you can find prospecting clients, and if you are salaried, it is a great platform to connect with industry leaders to seek guidance from, ask for suitable work opportunities, or start a discussion on common interests.

Let me explain all the important features of the platform and how these can benefit you.

First off, it has a prominent search box for prospective leads. On the home page, you can see the search box as below:

The search box offers multiple filters that you can apply to get a list of potential leads.

For instance, while searching you can choose the geography, company, job title, industry, function, and even seniority.

If the result list has people that you are already connected to, you can select your existing Linkedin connection status with them. Like 1st, 2nd, or 3rd-degree connection, or a group member, etc.

This filter makes it easier for you to decide how you should begin your conversation with the prospect.

Sometimes, it is easier than you thought. Who does not like surprises, after all?

Although all available filters are very helpful, my favorite is ‘Function’. This one searches faster and easier.

For example, if you are looking to connect with someone who is a part of the buying department of a firm, or in case, you want to apply for a role in a company in the human resource department, you can simply set the filter and start.

Please note, you can choose more than one filter if you like.

The more you focus on the functions, the better it becomes to find the right people.

And once you find potential leads, it speeds up the whole process.

Otherwise, there are other interesting filters like school, company headcount, keywords, language, years in the current company or position, etcetera, that you can apply and run the search to reach out to the right people.

All these are called ‘Lead Filters’, and fall under Top Filters, Role and Tenure Filters, Company Filters, and Other Filters.

Now, when you get a list of professionals basis the filters you had set, you can now save the leads.

You can save companies under ‘Accounts lists’ and people under ‘Lead lists’.

Inside the lead lists, you can save multiple profiles that you can further put under headers like Automobile for professionals who work in the auto industry, Beverage for people who work in the beverage companies, and so on.

You can name these lists whatever you like. There are no set rules.

Also, if you would like to share any kind of attachments with people, you can share using the Smart Links feature.

As a Linkedin Navigator user, a Smart Link allows you to share content from within your Sales Navigator workflow.

Not only you can share, but you can also track whether recipients viewed your attachment or not.

It is a great tool to give you insights into the kind of content your prospects are interested in.

These are a bunch of excellent opportunities that Linkedin has built to make our lives pretty easy.

I am sure, if you have not used the Linkedin Sales Navigator ever, this could be a lot of information to absorb in the first go.

But, trust me, once you check out all these cool features, you will never be short of leads.

In the beginning, this all could be overwhelming, but do not hold yourself. Go ahead and use these tools.

One more thing that you can make great use of Linkedin Sales Navigator is ‘Messaging’.

If you are not a Linkedin Sales Navigator member and just use complimentary Linkedin membership, you know you can send direct messages to people.

But, if you are a Sales Navigator subscriber, you get an additional Sales Navigator inbox. You can send your message using ‘InMail’ to people you want to connect with.

And of course, if you are the head of your department and have bought a few licenses for yourself and your team, you can easily keep track of whether the money your company is investing in adding any value or not.

Your dashboard can tell you how many of the teammates are effectively using the tool. And for that, the Sales Navigator team provides you with Effectiveness Report.

The effectiveness report informs you about the rate of InMail acceptance, Smart Link views, and more.

Now, just so Linkedin Sales Navigator is a useful tool for you, make sure you know how to make good use of Linkedin.

If you do not know how to use Linkedin effectively, do read my last blog post-https://wisdomblogging.com/easy-tips-on-how-to-use-linkedin/

In this blog post, I explained pretty easy tips to use Linkedin effectively.

Now, that I have explained the merits of using Linkedin and Linkedin Sales Navigator, I really hope you could benefit from the information.

One more thing, if you want to try using Linkedin Sales Navigator before you subscribe for it, you can try it free for a month.

If it solves your need, you can pay and subscribe for future purposes.

Whether you are self-employed, a freelancer, or a salaried professional, if this blog post can add any value to you, please do leave a comment.

Also, do share the blog post with your friends.

Thank you!